Everyone who is marketing their business on the internet today knows how stiff the competition is. Most large companies are well-entrenched into their respective internet marketing strategies, however, many established small and medium-sized businesses are just making the transition, and many new businesses are starting every day. With the internet being so large, complex, rapidly-changing, and incredibly competitive, how can a small business even begin to compete and increase the number of orders it receives?
Fortunately, the internet allows everyone to compete, even very small businesses. At Devenia, we have extensive experience and a plethora of research which has helped us arrive at a small set of recommendations for companies looking to increase their sales.
1) Make sure your product or service solves a problem people actually care about. How are you measuring this? You can sell practically anything on the internet with little-to-no start-up costs. Make sure you are monitoring your sales, and that you know the profiles of customers who are most likely to purchase your product.
2) Make your sales pitch a personal one. If your website’s sales pitch sounds canned, as though it could have been written for many different websites, you’re not marketing effectively enough. Do your best to convey that you are interested in the well-being of others.
3) Tell an emotionally-charged story. Once you understand your customer demographic, contact a customer who exemplifies that demographic and ask him or her to share a story of how your product or service changed their life for the better. Your audience will think, “That’s me!” and will be more likely to purchase from you as a result.
4) Make sure your website has a clean and professional design. Make sure that every link on your site points to the right location, and when you inevitably find an error, correct it immediately and apologize to your customers! Eliminate ALL spelling and grammatical errors – they make you look unprofessional, and eliminating them makes you stand out from the competition. Make sure that everything is easy to locate. Forcing your customers to click any more than 3 times will annoy them and cause them to go somewhere else.
5) Be careful with advertising. Don’t clutter your site with advertisements, including the very-annoying pop-ups. This conveys to your readers that money is your concern, not the well-being of your customers. People expect advertising, but if that advertising becomes annoying, irrelevant, or detracts from the quality of the website in any way, you can expect to see a decrease in your sales.
6) Test your sales copy. You did collect customer demographics didn’t you? If you haven’t, you should start now! Once you’ve identified the demographic of your customer, you’ll want to know their psychology intimately. And after you’ve learned that, then it’s time to create a sales pitch. Try one out, test the results, and then try another and compare. Keep what works and drop what doesn’t.
7) Create a strong call-to-action. A call-to-action is when you ask your customers to do something after giving them your information or sales pitch. Make sure its a strong one that encourages prompt action. Visitors need to know exactly what to do and should experience absolutely no hiccups during the process.
If you take the time to carefully implement these strategies, you’ll notice an increase in your sales. Of course, these are just some of the tactics Devenia recommends. Contact us right now and we’ll be happy to help you begin increasing your sales today!
Last Updated on October 12, 2012 by Bjorn Solstad