Link Building Do’s and Don’ts: How to Play it Safe and Smart

Hey there, fellow link builders! I know you’ve been searching high and low for the ultimate guide to link building. Well, look no further, because today I’ll be sharing all the juicy tips and tricks you need to know to avoid the pitfalls, and make the most of your link-building efforts. I’ll also explore the differences between bought links and outreach links and how your efforts can align with your SEO agency. So, buckle up and let’s dive in!

The first known backlink: Did you know that the first backlink on the internet was created by Sir Tim Berners-Lee, the inventor of the World Wide Web? He linked his own site to CERN’s website back in 1991. Talk about a legendary backlink!

The Link Building No-No’s

Let’s start with some things you should definitely avoid while link building. Trust me, steer clear of these, and you’ll be golden.

a) Buying Links:

I know it’s tempting, but resist the urge to buy links! Google frowns upon this practice, and if they catch you, your site could be penalized, which is never fun. It’s better to invest your time and resources in building high-quality, organic links.

b) Spamming Comment Sections:

Remember that time you found a comment in your blog’s comment section that was just a bunch of links? Yeah, don’t be that person. Spamming comment sections not only annoys other users, but it’s also likely to be flagged by search engines.

c) Participating in Link Exchanges:

While it may seem like a great idea to exchange links with another site to boost each other’s rankings, this practice is frowned upon by search engines and can lead to penalties. Stick to earning links naturally!

The “Google Dance”: In the early days of Google, search engine rankings used to update every month during an event called the “Google Dance.” Webmasters would anxiously await the results, hoping their link-building efforts paid off. Thankfully, now Google updates its algorithm more frequently, so we don’t have to dance around so much!

The Link Building Green Lights

Now that we know what not to do, let’s focus on some awesome ways to build links that are totally above board.

a) Creating High-Quality Content:

Content is king! Produce top-notch, engaging, and relevant content, and other websites will want to link to you. It’s that simple.

b) Guest Blogging:

Write high-quality content for other websites in your niche, and include a link back to your site. Just make sure the website you’re guest blogging on has a good reputation, and your content is relevant to their audience.

c) Reaching Out:

Don’t be afraid to send a friendly email to bloggers or website owners in your niche, suggesting they check out your content. If they love what you’ve created, they might just link to you.

Penguin’s watchful eye: Google’s Penguin algorithm update, launched in 2012, specifically targeted websites with low-quality, spammy backlinks. The update had such an impact that it forced many webmasters to clean up their link-building practices. Moral of the story? Don’t mess with the Penguin!

Bought Links vs. Outreach Links

So, what’s the difference between bought links and outreach links, and why does it matter?

Bought links are pretty much what they sound like: you pay someone to link to your site. While this may give you a short-term boost in rankings, search engines like Google consider this a black-hat technique, which can lead to penalties and damage your site’s reputation in the long run.

Outreach links, on the other hand, are earned by reaching out to other websites, offering valuable content, and cultivating relationships. This method is not only more ethical, but it also leads to better, long-lasting results.

The “Almighty” Link Juice: In the SEO world, “link juice” is a term used to describe the authority and value passed on from one site to another through backlinks. So, next time you’re building links, remember to squeeze out some of that delicious link juice!

The Client-SEO Agency Tango

Your link-building efforts shouldn’t exist in a vacuum. It’s crucial to have open communication with your SEO agency to ensure your strategies align with their goals and expertise. Share your content ideas, outreach plans, and target websites with your SEO agency, so they can offer guidance and help you avoid potential pitfalls.

In a Nutshell: Link building can be a powerful tool in your SEO arsenal if done right. Avoid buying links and spamming, and focus on creating high-quality content and building relationships through outreach. Always keep your SEO agency in the loop, and together, you’ll be able to build a successful link-building strategy that stands the test of time.

Happy link building, folks!

The Deep Web Link Building Conundrum: The Deep Web is the part of the internet that isn’t indexed by search engines, making it virtually invisible to most users. With an estimated 400 to 550 times more content than the surface web, it’s intriguing to think about the untapped potential of link building in this hidden world. But, alas, since search engines can’t access the Deep Web, those links remain an uncharted territory for SEO.

Monitoring and Measuring Your Link Building Success

As you embark on your link building journey, it’s essential to track your progress and measure your success. Here’s how you can do that:

a) Use Analytics Tools:

Google Analytics, Ahrefs, Moz, and SEMrush are just a few of the many tools available to help you monitor your backlink profile. Use these tools to track the number and quality of backlinks you’re earning, as well as the traffic and engagement they generate.

b) Keep an Eye on Your Rankings:

While link building is just one aspect of your SEO strategy, it’s crucial to track how your efforts affect your search engine rankings. Monitor your target keywords and see if your improved backlink profile is making a positive impact on your SERP positions.

c) Evaluate the Quality of Earned Links:

Not all links are created equal. It’s essential to assess the quality of the links you’ve earned by considering factors such as the linking site’s domain authority, relevance to your niche, and traffic.

Pirate Links: You might be surprised to learn that some torrent and illegal streaming websites have extremely high domain authority and backlink profiles. However, don’t let that tempt you into seeking links from such sources. Remember, ethical link building is the way to go, or you might end up walking the plank in the eyes of search engines!

Link Building Mistakes to Avoid

Even the most experienced link builders can make mistakes. Here are some common missteps to watch out for:

a) Focusing on Quantity Over Quality:

It’s easy to fall into the trap of wanting more and more backlinks. However, it’s essential to prioritize quality over quantity. A few high-quality, relevant links can have a much more significant impact on your SEO than a large number of low-quality, spammy links.

b) Ignoring Anchor Text Diversity:

Using the same anchor text for all your backlinks can look suspicious to search engines and may result in penalties. Make sure to use a variety of anchor texts, including branded, keyword-rich, and generic phrases.

c) Neglecting Your Internal Links:

While external links are crucial for your SEO success, don’t forget about the power of internal links! Make sure to create a robust internal linking structure that helps both search engines and users navigate your site easily.

The Great Wall of China’s Virtual Counterpart: Did you know that China’s search engine, Baidu, has its own set of rules and regulations when it comes to link building? If you’re targeting the Chinese market, you’ll need to familiarize yourself with Baidu’s unique SEO requirements and create a separate link-building strategy to climb the virtual Great Wall of China.

7. Building a Long-Term Link Building Strategy

Link building isn’t a one-and-done deal. It’s an ongoing process that requires time, effort, and patience. Develop a long-term strategy that includes regular content creation, outreach, and relationship-building efforts. Consistency is key to achieving sustainable results and staying ahead of your competition.

The Mystery of the .edu and .gov Backlinks: There’s a longstanding myth in the SEO world that .edu and .gov backlinks are inherently more valuable than other backlinks. While it’s true that these domains often have high authority, the real value comes from the quality and relevance of the linking site, not just the domain extension. So, don’t fall for the hype; focus on building quality backlinks from relevant sites, no matter their domain extension.

Wrapping Up:

There you have it! I’ve covered the do’s and don’ts of link building, the differences between bought and outreach links, and the importance of collaborating with your SEO agency. With these tips in your arsenal, you’ll be well on your way to creating a successful, ethical, and sustainable link-building strategy.

Now, go forth and build those links!

The Curious Case of the Broken Link Building Strategy: Here’s a weird but effective link building tactic: finding broken links on other websites, creating content that fills the void left by the broken link, and then reaching out to the site owner, suggesting they replace the dead link with your new, relevant content. It’s a win-win situation that not only helps you earn backlinks but also assists website owners in keeping their content up-to-date and valuable.

We’re Here to Help!

Alright, folks, it’s time for a little heart-to-heart. We understand that link building can seem daunting, especially if you’re just starting or if you’ve struggled with it in the past. But worry not, because we’re here to help!

Our team of SEO and link-building experts is ready and eager to guide you through the entire process. We’ll work closely with you to develop a customized strategy tailored to your unique needs and goals. From identifying high-quality link prospects and creating outstanding content to managing outreach efforts and relationship-building, we’ve got your back.

Our commitment to ethical, white-hat link building practices means you can trust us to deliver results that not only boost your search engine rankings but also enhance your online reputation. Plus, our collaborative approach ensures that your link-building efforts are always in sync with your SEO agency’s overall strategy.

So, what are you waiting for? Get in touch with us today and let us help you create a link-building strategy that will catapult your website to new heights! The best part is that we don’t charge for this service until you are on the first page of

Together, we’ll conquer the world of link building, one high-quality, organic backlink at a time. Let’s get started!

Last Updated on May 12, 2023 by Bjorn Solstad

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