An Internet Marketing Specialist should advise clients to realize the importance and tight, long-lasting relationship between having a great website and all SEO efforts. To have a great website that easily ranks and has a stable of content that really is engaging, there needs to be the balance between the right amount of what you know (knowing how to write informative, engaging and regularly updated content) and the right kind of links (striking the proper kind of links, usually through guest post or article marketing).
The first strategy to creating a great website, as we explain it to our clients, is to start out with great content. Write content that is unique in the industry or even controversial. Then, perform basic SEO and distribute it via social media and virtually every other communication channel they can imagine. People will find the clients product, service, or viewpoint to be fascinating and will spread the word to everyone.
Clients will get free one-way back links, free advertising, and a very strong brand name! Basically, the general public will be performing their SEO for the clients!
Many leading blogs and websites grew to popularity this way, but unfortunately, in today’s increasingly-competitive market, with thousands of new websites being added every day, this is very difficult to do.
For most people, growing a website from relative obscurity to immense popularity doesn’t happen. However, there are some steps which can be taken to create a website that is more likely to garner significant attention in the long-term:
a) Clients should Get the assistance of an SEO firm, and do whatever it is that fits in the client budget.
SEO firms have tons of experience working with many different websites and can help clients with every aspect of optimizing their sites, including writing engaging content.
b) Research. Before clients do anything, they must do their research! Either hire an SEO firm to research the keywords, or do it themselves. clients don’t want to start on the wrong foot by choosing a URL with keywords no one searches for or keywords that are ultra-competitive.
Additionally, client want to know the psychology of their market so they can create engaging content that persuades their target niche to buy.
c) Design. Make sure that their websites have a professional design that functions well across most popular browsers. Nothing turns users off more than a button that doesn’t work, or pages that say “under construction.”
Also to make sure that their sites have a clear and simple navigation.
d) Create engaging content. by not copying and pasting content from another site – because a site is not going to stand out if a client is doing the same thing as everyone else.
It is also important that the client doesn’t keyword-stuff their content or just throw up the first thing that comes to mind either.
Clients should Research their target market, discover its needs, and find a way to write emotionally-engaging content that solves their market’s needs.
e) Focus on fast pages. Clients should Make sure that their pages download quickly. “WWW” stands for World Wide Web, not World Wide Wait.
f) A client should Check their spelling and grammar. Many, possibly most, websites have obvious spelling or grammatical errors. Writing to stand out on the internet doesn’t require the skills of Shakespeare, but it does require the ability to write interesting and error-free content.
g) Keep links current. Never, under any circumstances, let any of the client’s links point to the wrong destination or destinations that don’t exist.
h) A client should be consistent and stop doing what doesn’t work. For most, building a great website with many visitors is a long-term (several months to years) goal. Keep at it for a while, try some new things, and then refine their strategy based on what they learn.
If a client keeps at it long enough and learn from their own mistakes, their sites will do well. While there is no “perfect” website, great ones do exist, but they are defined by the marketplace, not the creator.