A clearer website
Help the right people choose you.
Send us your website address. We will tell you what makes people hesitate and what to change first.
One URL and one sentence about the problem is enough. You get a written first answer.
Start with the words
Would a stranger know what you sell?
Ask someone outside your business to read your homepage. Then close it and ask: what do we do, who is it for, and why would you choose us? Write down their answer before you explain yours.
If they cannot tell, start with the headline. For example, “Boiler repairs in Leeds” gives a customer more to work with than “Solutions built around you.” Add the service area, availability, or specialism that matters to your customers.
Give people a reason to choose
Answer the questions a buyer brings to the page.
Your visitor may be comparing you with three other businesses. Put the information they need beside the offer.
What do you offer?
Name the work and who it is for. A repair service should say what it repairs and where it works. A software product should show the task it helps someone complete.
Why should I trust you?
Show a finished job, a product demonstration, or a customer account of a specific problem you solved. Explain what the example proves. A row of logos alone leaves that work to the reader.
What should I do next?
Name the action: request a repair, book a demonstration, or ask a question. Say what happens after it. If the button opens email, make that clear before the click.
Check your own page
We check the things that make visitors hesitate.
Open your most important service or product page on a phone and work through these checks. Note the exact sentence, missing detail, or broken step you find.
A broken contact route needs fixing before a headline experiment. For a wording change, keep the old version and compare the questions you receive afterwards: are people asking about the service, or still asking what you do?
Offer
Read only the heading and first paragraph. Can you name the service, the customer it suits, and any location limit? Replace a broad claim with the missing detail.
Trust
Pick the strongest claim on the page. Can a reader find an example that supports it without searching elsewhere? Place that example beside the claim and explain the result.
Page
Follow the page on a phone. Check that headings explain their sections, text stays readable, and menus or banners do not cover the content or contact button.
Contact
Try the contact route yourself. For a form, send a clearly marked test and check that it arrives. For an email button, check the recipient. Explain required fields and show whether a form submission succeeded.
Get a second pair of eyes
Find the first thing worth fixing.
Email your website address and what is going wrong: the wrong enquiries, no enquiries, or a page customers struggle to use. We will reply in writing with what we would change first.