Being on the top of Google is crucial for the success of any business. This is where people search, so this is where you need to be.
Google controls a huge part of worldwide search engine traffic according to StatCounter. Bing and Yahoo is tied in a distant second place far behind Google. This trend has remained very stable in the past few years. With no serious competition on the horizon, you can expect Google to keep their position as market leader in the near future.
Google keeps its place at the top because it is functionally the best search engine for finding relevant information for its users. If your site ranks highly on Google, your rankings on Bing and Yahoo will follow.
According to the respected research firm Kelsey Group, 97% of consumers use the internet to learn about local businesses, products, and services before buying them. It makes sense to get in front of your target market on the internet, but how do you do that?
Internet marketing through the major search engines and social media is the answer.