Using Search Engine Optimization
Nobody out there whether they have a small or a big business really hates to make more money and profits as an outcome of their business.
The main target of having a business in the first place is to get an outcome of it; like of course money and keeping the good reputation.
How can you make money/more money?
First, do you agree with me that the Internet has become an essential tool for everything today?
When was the last time you looked for an address in a telephone book? when was the last time you bought a newspaper? when was the last time you went to the library to check a book? when was the last time you went to a travel agency to book a plane ticket?…etc
I consider the Internet as the Eye of the world where you can search and find everything from the needle to the missile And All you need is a PC or a Laptop and an Internet connection and there you go.
Some people think that having a Web Site on the Internet is enough to be Online. If you are one of those people, let me tell you that you are totally mistaken.
Having a Web Site on the Internet with no visitors, means you are invisible out there. It’s like building a palace in the middle of the desert, no body sees it or hear about it, except you of course and maybe your parents, neighbors and friends.
What will make you different from hundreds and thousands of online businesses out there? what will make Internet users to click on your site? They need to find it first, don’t you agree?!
There are so many online products and services on the internet where people choose from, what will make them click on your products and services? How are you going to compete with that?
And the most important thing to learn here is that when people search for anything on the Internet, they do not click on the second page of the search engine pages results. But more than that, they even get too bored to reach the bottom of the first page and click on the last site placed in there.
When Internet users are searching for something, they click on the three first sites located on the first page of the search engine results and maybe the 4th or the 5th. So, what is your position out there?
Please do not think even for a minute that I’m trying to sell our services here. Because I’m not.
We as Devenia Company, have a Satisfied Fruitful Business as long as we satisfy and fulfill all our Clients needs and our Symbol in doing business here is Quality not Quantity and that is why we are different than others in that field.
I’m just trying here to explain to whom it may concerns, how things are going in that regard. I’m here talking through my own experience in that field so far. So just consider it as an advise free of charge here and you are the only master of your own decisions.
Do you know what is the definition of SEO?
It is the abbreviation for Search Engine Optimization which increase your online presence on the Internet. It leads visitors to your site and makes you sell your products or ideas and of course the result of all that is that you make more money, you increase your profits and you gain publicity.
If you wanna do it your self or have someone to do it for you, great. Just go ahead with it. All you need to do is to do some researches and learn the way and the steps to it. And you can use the Google search in that regard, find out about how to increase your online presence through the Search Engines Optimization.
If you think SEO Services need a specialist and a professional to do it for you, fine just look for one. There are so many out there. Check as many as you like and see who can do the job right for you and make sure they explain the whole thing to you and what you are having before using SEO and the outcome after using the SEO and how much will you pay and how much will you get as an outcome of it.
For your information, using the internet to increase your online presence and get more visitors and gain more clients is much cheaper than using any other medias, like TV, Magazines, Newspapers…etc (check it your self)
A SEO Specialist is the professional in Search Engine Optimization, he/she is Someone who makes it easier for search engines on the web to find your website and list it among the top search results.
And like I mentioned earlier in that article that whether you like it or not, it is no longer enough to create a website to sell your products or services. You list your site with the search engines, then you wait to be found by people looking for your products or services. You are going to wait for a long time my friend.
Hiring a good SEO Consultant Expert and Specialist, becomes one of the best investments you can make in your business. And please note that Even if your products or services are the best ones to meet customers needs, the majority of those customers simply won’t find them when they do a search on the Internet if you don’t use the SEO.
I need to draw your attention to the fact that you can simply make the test your self to see where your site is on the search engines. Of course you do not type your site name to search for it because you will just get into it by doing that. because simply you are the only one who knows what to type to get to your site.
But what you should do is, go on any search engines, like Google search for instance and type one or two of your products or services words in there and see the thousands of pages on the search results. do you see your web site out there?
I doubt. As long as you do not use the Search Engine Optimisation service, you are just invisible out there.
Another test you can make to find out about the status of your online presence. If you are using whether WordPress, Joomla! or Concrete5 and you know how to work with those content management, do the following:-
- Add the “statcounter” to your plugins (go to plugins and click on add new and search for stat counter and simply add it)
- You also need to add the pluggins identification numbers through the main site: statcounter.com and you can do that identification before, after or at the same time you add the statcounter pluggin to your content management.
- Once you do that, you will be able to see through the stat counter, how many visitors you get per day, per month and who is looking for you or your services/products and what the kind of search words they type which lead them to your site and from which country…etc.
So, let me tell you that the issue here is not about how great services or good products you are offering and selling, it’s all about can Internet users find those services/products which you wanna sell through your site or not? it’s all about you being visible or invisible on the Internet.
The websites who are attracting the attention of the search engines with Search Engine Optimization which probably created by their own professional employees in Internet marketing field or due to hiring an Internet Marketing Company to increase their Online presence, they understand the great benefits and profits which they will get as an outcome of using that SEO.
As you can see there is a wide variety of reasons why SEO Consultant is important for Online businesses. If you are a small business you should really give SEO a try; you will be amazed at the results. And you can always learn more about SEO Experts and Specialists and why is better to use them in that regard.
It is not that you can’t learn how to do it your self, of course you can. But every one is a specialist in their own field.(You can read more about why you need to use SEO Specialist on our site here, just got to Services and click on Search Engine Optimization)
Good luck and I wish you all a great fruitful business with SEO. Think about it but don’t think too long. Time is like the sword, if you don’t cut it, it will cut you. Go ahead and cut it.
Eman Nabih is Chief Operating Officer in Devenia. She is a Social Media Expert with special interest and expertise in building traffic through social media’s like Twitter, Facebook and LinkedIn. Her personal website is at EmanNabih.com.
Eman can be reached at the contact us page, by mail or phone.