Online Lead Generation

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What is online lead generation?  In one sentence, online lead generation is when a small business creates consumer inquiry in its product or services.  A lead is when someone declares interest in a business’s products or services by providing their contact information. How are Leads Generated Online? Like the real world, online lead generation has …

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Traffic Acquisition

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Traffic acquisition and search engine optimization (SEO) strategies are a major consideration when evaluating an eCommerce website. The truth of SEO is that it’s best addressed before implementation.  However, even sites that are already deployed can attract more customers and recognize revenue benefits by implementing a well-structured SEO plan.  Following are a few tips for …

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