Typical Web Site

What are the basic aspects for typical web sites?

content

The substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.

usability

The site should be user-friendly, with the interface and navigation simple and reliable.

Appearance

The graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.

Structure

Of the web site as a whole.