What does Google have to do with SEO in Indianapolis?

Thank you for taking time out of your busy day to stop by the home of Devenia, a company performing SEO in Indianapolis and internet marketing in Indianapolis, but also serving customers from around the globe.  Today, we’d like to help you understand why everyone is so obsessed with Google, and what Google’s relationship is to search engine optimization.

What is SEO and How Does it Work?

SEO is the basic science of helping your site to rank higher in Google.  It is a fairly complex process, but basically, you target keywords for which you can be competitive, develop an effective strategy for getting links to your site, and then create content that is engaging for your visitors and also that is appealing to Google.  Google changes the rules for ranking websites monthly, or even more often, and has a methodology composed of hundreds of factors for ranking sites, which is what makes SEO so complex.  SEO is necessary in today’s business environment because without it, everyone will pass you in the search engine rankings and get your traffic!

Why is Everyone So Concerned with Ranking at Google?

Search engine optimization in Indianapolis and internet marketing in Indianapolis primarily revolve around Google because the vast majority of users (80% in the US and 91% worldwide) do their searching at Google.  Yahoo and Bing grab most of the rest of the traffic, while about 1% of all other search traffic is shared by hundreds of different search engines.  It doesn’t take much to realize that you would perform the most work where the most traffic will be, which is at Google.

Why Does Google Capture Most Search Traffic?

The answer to this question is one word:  functionality.  Google is by far the best at returning results that are of relevance to user’s searches and that are of high quality.  Notice Google’s website and compare it to Bing and Yahoo.  Google has a search box with its’ name just above.  Yahoo and Bing are plastered with advertisements and various links, to the point where they are very overwhelming.  The simplicity of Google’s site indicates that it is focused on functionality.  And, that functionality has paid off for Google big time.

Why Does Google Get to Make the Search Rules?

Companies performing search engine optimization in Indianapolis and internet marketing in Indianapolis get somewhat frustrated with the search giant because it creates search rules that protect its’ own business interests, and these rules may make SEO a completely different ball game.  Google gets to make the search rules simply because everyone uses it the most.  If everyone found a new search engine that functioned better, then that search engine would make the search rules.

The Final Word Regarding Search Engine Optimization in Indianapolis

The bottom line regarding SEO in Indianapolis is that Google’s rankings are so complex and change so often that you need the help of an SEO firm to take care of your online competition.  Whether or not that firm is Devenia is up to you, but we’d love to help.  If you’d like to know a little more, contact Devenia today!