The Guardian writes a very interesting article about how doctors google their patients. This shows very clearly that keeping a good reputation in the search results is crucial for any business in 2014. What people find about you in search, is a deciding factor if they will contact you or not.
From the article:
Googling and gaining further information about patients has its pitfalls. If it is used for medical purposes, can the information be relied upon? Most celebrity gossip probably couldn’t. But if people have uploaded photos and personal information to a public space, then this is what they have chosen to say about themselves. Would they want their doctor to see it, though? In a world increasingly dominated by social media, I’m surprised how freely people share personal information that could backfire if others go searching.
As you can see, the trend is clear. People google each other for all kinds or reasons. The important is to make sure that they will not find anything about you or your firm or colleagues that will make them hesitate or doubt about you or your firm. Getting googled is today a deciding factor for decisions who to contact, and who to stay away from.
Have you googled yourself lately?
If you did, and would like to change what you see, check out our reputation management service. It might save your from losing your next client. And yes. It is absolutely possible to clean up bad search results.
What is your opinion?
Do you think we are all googling each other now, or is this not so important? Use the comment form below to say your opinion. Please remember to share this post with your friends and colleagues so they can find out what people are finding out about them.
Bjorn is CEO of Devenia Ltd.