As a surgeon, you already enjoy a fairly high degree of success. You don’t need many assistants to help you do what you. You enjoy your living. BUT…you are also the ambitious type and have considered growing your practice. How do you do that? There are many different methods of advertising available…radio, the internet, newspapers, and billboards.
Anybody is happy to take your money if you are willing to give it to them, so you have to consider which of these methods works best for advertising your practice to prospective clients. While just about any method can be effective when used right, search engine optimization is one method you can use that provides profits in excess of your costs.
How does Search Engine Optimization Work?
Everyone in your locality, and some people further out, is searching for various services online, and the percentage of people searching online first is increasing. If you are a noted surgeon in the area, you probably operate on word of mouth for many of your clients.
While word of mouth works in the offline world, the online world is quickly becoming the new word of mouth, and may be the only word of mouth in the near future. Since online is where people go to find what they need first, the most important thing is for you to be able to be found online.
The solution to your difficulty? Search engine optimization! Search engine optimization (also called SEO or internet marketing) helps you become more easily found by people online. SEO specialists know how to build back links in the most efficient way possible so that your site ranks highly for your targeted search terms the fastest.
At first, some of the keywords you choose to rank for may sound somewhat awkward. For example, if you are running a practice in Paris, keywords you might target include “Romainville surgeon” or “surgeon Romainville” (Romainville is a suburb of Paris). Because the keyword “surgeon Romainville” is a little awkward, you might wonder, “Who the heck is searching for that?”
Well, there are a few hundred people searching for it every month, and you can rest assured that people searching for those terms have a high degree of interest in the services of a surgeon, which means a pretty decent conversion rate.
So Why Should You Care about Search Engine Optimization or Internet Marketing?
Once you target 10 – 15 of these keywords, or even more if you are really aggressive, and once your SEO company does a great job of helping you rank on the first page of Google, your business grows fairly rapidly. The more keywords you target, the larger your growth will be. And, the higher you rank, the more growth you experience.
Not all surgeons are looking to grow their practice – some are happy with theirs the size it is. But, if you are looking to significantly grow your practice in less than a year’s time, search engine optimization and internet marketing are the way to go!
Dan Stelter is a SEO Writer with special interest and expertise in content development and production.