I had a conversation with a possible client recently about Google analytics, and when I suggested to him to use statcounter instead of Google analytics, he asked me to explain further.
So, I explained to him that we don’t use Google Analytics. Instead, we use Statcounter because it gives us usable and actionable data. Google Analytics is a confusing mess as a tool. I’m sure it works well in the board meetings though!
Other than that, it is useless.
Statcounter and Google analytics show the same numbers of visitors in a given time period, beside other options that enables you to gather data of the traffic on your site. You trust both of them regarding the numbers of visitors in a given time period.
Google analytics presents the data in a way that you don’t find helpful, it’s too much clicking to get to the useful data and by the time you have gotten to the useful stuff, you have completely lost your way. Google analytics used to be good until they have changed the interface into what they are currently offering.
For us as SEO company, we need to have the overview and the details at the same time, so we don’t get lost. What we are working with is complicated enough, the statistical tool shouldn’t make it worse.
Google have done it like this to present nice Graphs, but we have no interest whether the data looks nice or not, we are interested in what we learn from it.
Statcounter has much simpler and cleaner interface, so analyzing what you are seeing, is much easier.
Both tools are free to use.
What is your opinion?
Leave your comments below.