When I deal with client cases, I often end up doing a lot of explanation about things that seems to me like being pretty obvious. But, during the years, I have come to realize that there is a growing gap between what I as a seo expert think is pretty obvious, and what the person in the receiving end is able to process in his head.
So, I try to share the knowledge as good as I can, so both clients and other interested are able to understand what we doing SEO as a living is actually spending our time doing.
I will try to post here often, so you can follow the knowledge sharing in a simple and straightforward way. Stay tuned.