What Audience are we looking for?
Defining the audience is a key step in the website planning process. The audience is the group of people who are expected to visit your website.
These people will be viewing the website for a specific reason and it is important to know exactly what they are looking for when they visit the site.
A clearly defined purpose or goal of the site as well as an understanding of what visitors want to do or feel when they come to your site will help to identify the target audience.