Dictionary

Use our dictionary to easier understand all the strange words and expressions you might stumble by when dealing with internet marketing companies. We try to cover as many terms and expressions as possible, but probably there are many more.

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AD

AD is an abbreviation of advertisement. When it comes to internet advertisements there are paid or free ads. One paid ad platform is Google Ads. Another platform is Facebook Ads. Head...

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Affiliate

An affiliate Is a person or entity who recommends a merchants  products or services to others. When the product or service gets sold, the affiliate gets his/her commission from the...

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Classified advertising

Classified advertising is a form of advertising which is particularly common in newspapers or online daily/weekly newspapers and magazines.  Advertisements are typically short, as they are charged for by the...

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CSS – Cascading Style Sheet

CSS is an abbreviation that appears quite often when you hear and read about web design. CSS stands for Cascading Style Sheet and is used to format the layout of...

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Duplicate content

Duplicate content describe content that appears on more than one website  which contain essentially the same content. Search engines such as Google can penalize/not display that site in any relevant...

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Email Marketing & Opt-in Email Marketing

Email Marketing is a very direct and fast way to deliver your products and services to customers whether current customers or new customers whom you would like to gain to...

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Google AdSense & Google AdWords (renamed to Ads)

Google AdWords renamed to Google Ads allows advertisers to display their advertisements in the Google search result pages through Pay-per-Click advertising. For every click on his ad the advertiser pays...

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Internet Marketing

Internet Marketing known as web marketing, online marketing, search marketing or e-marketing, is the marketing of products or services over the Internet. Internet Marketing is not expensive comparing to other...

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Managing Content

Content Management Systems like Joomla!, Concrete5, WordPress. Content Management Definition Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information...

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Search Engines

Google is the most popular search engine in general. A search engine is a service which helps users to find different kinds of  information or content on the internet. The...

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SEO

Just the facts. No speculation. This part of our site replaces our old sub-domain labs.devenia.com. As with the old site, the purpose here is to give you a comprehensive fact-driven guide to...

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SEO factors

The first thing you need to learn, is what factors are playing a role in SEO (A factor is something that plays a role under given circumstances). There are several factors,...

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Site Audience

What Audience are we looking for? Defining the audience is a key step in the website planning process. The audience is the group of people who are expected to visit...

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Site Content

What Content is needed? Content evaluation and organization requires that the purpose of the website is clearly defined. Collecting a list of the necessary content then organizing it according to...

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Typical Web Site

What are the basic aspects for typical web sites? content The substance, and information on the site should be relevant to the site and should target the area of the...

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Web Site

A Website usually consists of a domain name that points to a physically located web host. A website does not have to have a domain name, but it’s much easier...

Web Site Planning

What is Web Site planning? Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. Thoroughly considering the...

Web Site Purpose

What is the Purpose of a Web Site? It is essential to define the purpose of the website as one of the first steps in the planning process. A purpose...

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Website

A Website usually consists of a domain name that points to a physically located web host. A website does not have to have a domain name, but it's much easier...