How To Create A Killer Keyword List To Improve Your Ppc Campaign Results

When it comes to PPC campaigns, nailing your keyword list is crucial for success. But how do you choose the best keywords with the highest Click-through Rates (CTR)? Fret not! I’m here to guide you through the process. Let’s dive in!

Harness the Power of Keyword Tools

You’re probably familiar with Google Ads’ Keyword Tool, but don’t limit yourself to just one resource. Use tools like BuzzSumo and Semrush to spy on your competitors’ keyword strategies and start building a campaign around these terms.

Assemble Your Ultimate Keyword List

With your research in hand, compile a list of relevant keywords your target audience is likely searching for. Make sure to include both long-tail and short-tail keywords to cover all bases.

Whittle Down Your Keyword List

Now that you’ve got a gigantic list of potential keywords, it’s time to trim the fat. Determine which keywords best suit your campaign and upload them alongside your existing target keywords.

Optimize Ad Copy with Keywords

Make sure your ads appear for the right searches by incorporating your chosen keywords into the ad copy. Remember, relevancy is key!

Keep an Eye on Keyword Performance

Just because a keyword is currently a top performer doesn’t mean it should stay that way. Regularly review your keywords and identify any underperformers that need some TLC or removal.

Beware of Costly Clicks

Targeting the wrong keywords can result in expensive clicks without sign-ups or leads. Always be mindful of the keywords you choose and their impact on your budget.

Embrace the Power of Negative Keywords

Negative keywords can save your budget by preventing your ads from appearing on irrelevant searches. They also boost your PPC campaigns by improving click-through-rates (CTRs), conversions, and quality scores.

Don’t Go Overboard with Keywords

Having too many keywords can negatively impact your campaign’s quality and lead generation. Focus on the most relevant and high-performing keywords for best results.

Organize Your Keywords into Ad Groups

Group your keywords into relevant ad groups to streamline your campaigns and increase their visibility in searches.

Review and Refine Your Keyword Strategy

Double-check your ad groups and keywords to ensure you’re not targeting poorly performing terms or locations. Use tools like Google’s Keyword Planner to estimate campaign metrics and refine your strategy as needed.

Experiment with Different Tools and Keywords

Don’t be afraid to explore different search engines, like Bing, and free tools like Ubersuggest and Soovle to find more keyword variations. Remember to avoid keyword cannibalization and oversaturation by choosing specific keywords directly related to your ad’s subject.

With these tips in hand, you’re now ready to create a killer keyword list that’ll boost your PPC campaign results. Happy keyword hunting!

Last Updated on May 13, 2023 by Bjorn Solstad

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