How To Create A Keyword List To Improve Your Ppc Campaign Results

Choosing keywords from the keywords list will guarantee success for your PPC campaigns; however, you need to select keywords with a higher Click-through Rate (CTR). Although Google also provides you a tool for creating a keyword list according to the analytics of your site, in order to ensure the success of your campaign, you must select keywords with a high CTR. Using the Keyword Tool in Google Ads, you can look up keywords and ideas for advertising groups, see how the list of keywords could work, and even combine the keywords lists to create new ones.

You probably know how to keyword search, more than likely using a free tool such as that provided by Google Ads, as well as how to segment a keyword list to some degree with some skill. You may want to use keyword search tools like BuzzSumo or Semrush for keyword research, in order to see what keywords are being searched for by your main competitors, and start building a campaign around these words. The next step in running your own PPC is putting together a list of relevant keywords your target audience is likely searching on.

Armed with a decent list of terms on which to bid, the next step is using keyword search tools available to you to identify which keywords to retain and which to abandon. Now that you have got a gigantic list of keywords generated before you, it is time to narrow down which ones are best suited to your campaign. Upload the target keywords list from your current campaign, as well as the new keywords that you would like to target.

Choosing the right keywords list for your campaign can help you get your ads in front of the right customers. While it is important to choose the relevant keywords that you want your ads to be shown to, it is just as important to prevent them from being shown to the wrong keywords. You must optimize the copy of your ads using keywords to make sure your ads are shown for the correct searches.

Focusing on longer-tail search queries, or on a list of keywords that are lower in volume or competition, will mean your ads will appear more frequently. Using shorter-tail keywords will help you get attention since mobile users are not typing out longer search queries. For instance, you may want to add adjectives and adverbs in your long-tail keywords, whereas your short-tail keywords might work better when those descriptive words are taken out.

One thing to keep in mind here is that just because certain keywords are performing the best does not mean that you should keep running with them the way they are. That is why, while checking out your keywords, it is important to look out for ones that are not performing as well.

When you target the wrong keywords, you may end up getting just clicks with no sign-ups or leads. As an advertiser, you have to pay per click, and the clicks resulting from irrelevant keywords are not going to produce positive results.

Since the negative keywords make your ads more targeted and focused, the clicks generated are more conversion-oriented, and as your CTRs and conversions increase, your Cost Per Click decreases, thereby improving your overall quality score. Apart from saving money on your advertising costs, negative keywords also enhance your PPC campaigns by improving click-through-rates (CTRs), conversions, and quality scores. Negative keywords can significantly save the budget of a campaign, since they keep your ads from being clicked on inappropriate searches.

Creating a negative keyword list keeps your ads from being delivered on inappropriate searches. In any case, having a list of negative keywords is useful, because it keeps you from spending money on ads for clicks that are not qualified, and helps to make sure that your PPC campaigns are targeted to the best degree. Use a new negative keyword list to take your PPC optimizations to the next level, creating a common list that can be applied across similar campaigns as a proactive measure.

Having too many keywords on your PPC campaigns may result in unwanted results from a lead-generation perspective, as well as impacting your campaigns quality. The biggest beginner mistake that you could possibly make in choosing keywords to target with your PPC campaigns is automatically gravitating towards terms that have the highest search volume.

Once you have your keyword list, clumping them together in specific relevant niches will help you organise the campaigns and appear on more searches. As we talked about before, grouping keyword suggestions together in specific ad groups will help you build a lot more targeted campaigns.

Double-check the ad groups (list) to ensure that you are not repurposing keywords that are not performing well, or targeting locations. The Overview tab of the shows the AdWords scheduled ad groups (lists), the individual keywords, and the locations that have been selected before.

Under the Overview plan section in Googles Keyword Planner, you can see estimated metrics for your campaigns, given the budget you selected and maximum cost per click. Its primary purpose is to lay out a bit of strategy behind your paid campaigns, by determining the groups of ads to run in both your current campaigns and those that will come in the future. Planning starts by brainstorming goals of the overall PPC campaign, figuring out what networks and types of ads you want to run (search, display, or retargeting), structuring keywords, working out budgets, creating your ads copy and creative, running, and lastly, reporting tools for figuring out the metrics for the campaign.

You can head right over to either one of the major search engines, Google or Bing, and begin typing different keywords relevant to your brand, using the tools that they offer. Free online tools such as Ubersuggest and Soovle can also help with suggestions — simply enter your keyword, and the tools will pull up a list of variations. Which keywords are working (all are in the first group, and best blueberry muffin mix is in the second), meaning that you can add these search terms as keywords to your lists.

You can filter for more queries, or add the competitive density filter, which tells you how many advertisers are already bidding for each keyword. Make sure to either supply the singular version of the keyword, or the plural, to make sure that you are not pushing for keyword cannibalization. Avoid keyword oversaturation, and strive to achieve better keyword quality scores rather than having too many keywords. Choose more specific keywords directly related to the subject of your ads if you are looking to target customers that might be interested in a particular product.

Bjorn Solstad

Bjorn Solstad

Bjorn is Chief Executive Officer in Devenia Ltd.

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