How would you like to grow your business many times for just a small cost? If you are the enterprising type, then take a minute and learn about SEO.
What is Search Engine Optimization?
As an electrician, you may or may not have heard of this term. You probably know about advertising on the internet, but you’re not quite sure how to approach it. There are many ways to advertise your business online, and search engine optimization is the most cost-effective and also has the greatest long-term benefits.
Other options you have for advertising online include Pay-Per-Click (PPC), paying for ad space, and using social media, among others. Search engine optimization, also called internet marketing, is the process of making your business more visible to search engines, which means more people will find your website.
Very basically, SEO involves
- Choosing relevant keywords people may be using to find businesses like yours
- Developing an effective back linking strategy, which helps you to rank higher for those keywords
- Creating engaging content, which entices your customers to buy and return to your site again in the future
- Ensuring your site loads fast
- Optimizing your site’s HTML code so Google knows what it’s about
How much Does SEO Cost?
Initially, you may think SEO is fairly costly. But, if you find the right firm, there is very little risk to you. At Devenia, we do not charge you until you rank on the first page of Google. You are charged more as you rank higher, but less as you rank lower on the first page.
The point of this is to reduce your risk, and also to show you that you only pay for results. Many search engine optimization firms simply do not deliver the results they promise. Most of our clients choose to stay on with us after seeing the results we can produce for them.
An additional issue you will want to consider is whether or not to go with an internet marketing firm that requires contracts. On the one hand, this builds trusts and makes the company appear professional. On the other hand, you can be trapped receiving services that you do not want, but still have to pay for!
Devenia does not require contracts – we simply require you to pay for the full month’s worth of services, whether you use them or not. The advantage for you is that if you are unhappy at any time and for any reason, you can simply walk away and go with someone else. Then you aren’t stuck paying for something you don’t think is working.
So, How Does SEO Help Your Business Grow?
As back links are slowly built to your site, your site climbs higher in Google’s rankings. As you climb higher in Google’s rankings, you receive more traffic. And, as you receive more traffic, your sales grow. It’s not uncommon to see your business grow substantially in the matter of 6 months or so.
And, once you start building those initially happy customers, they spread the word to their family, friends, and coworkers. As an electrician, if you are looking to grow your company in your region, SEO and internet marketing is a great way to do it!
Dan Stelter is a SEO Writer with special interest and expertise in content development and production.