The truth is, no matter what type of self-employed professional or business you are, you can benefit from search engine optimization, internet marketing, or digital marketing, whatever you would like to call it. People generally mean the same thing with all of the terms, although in a technical sense they cover different aspects of online business development.
What Exactly does SEO do for You?
If you haven’t had any performed already, then a decent strategy targets at least 5 keywords, and then you begin ranking higher for each. Once you rank somewhere on the first page of Google, you should notice substantially more traffic arriving at your site. There’s no guarantee how much traffic you will receive.
This can’t be guaranteed because no one knows how many people will click on a certain Google result each month. Google Adwords, for example, shows you how much a certain keyword is searched in a certain month, but that’s only a ballpark figure (Google inflates the number of searches somewhat in order to get you to use Google Adwords). Then, only a percentage of people who search on that time will actually click through to your site.
And, who clicks through depends on the quality of the title written for your content and its META description tag. If you’re really doing a hardcore marketing strategy, you will know your customer’s pain points, and your page title and META description tag will contain messages targeted directly at those.
So, as you can see, the process of getting people to your site is actually quite complicated. But, you do know that more people will come to your site, and very often, it’s not unreasonable to expect at least a 25% gain, with gains of 100 – 200% possible.
And That’s Just the Beginning of Internet Marketing!
There’s much more to search engine optimization and internet marketing than this. But, search engine optimization that increases your Google rank is the first place to start because that gets people to your site. Once you have that traffic coming in, then it’s time to figure out how to get people to purchase, call, or use your e-mail contact form.
And, there’s a variety of strategies and techniques used to do this. You might create a special landing page, for example that requests your visitors to take a particular action.
And the Final Result of SEO is?
Everyone is looking for businesses, products, and services primarily online. So, when you market online, you’re giving yourself a great opportunity for business growth. You don’t have to be overly intelligent to realize this translates into increased profits for your business!