Choosing keywords from the keywords list will guarantee success for your PPC campaigns; however, you need to select keywords with a higher Click-through Rate (CTR). Although Google also provides you a tool for creating a keyword list according to the analytics of your site, in order to ensure the success of your campaign, you must
If you are a newcomer to digital marketing, I am sure you have heard colleagues throwing around terms such as paid visibility, white-hat practices, backlinks, and keyword ranking, with no hints as to how terms such as paid visibility work, or where they are used. Google Trends and Keyword Planner gives you an idea about
Sem is search engine marketing.