on site optimization

We don’t do on site optimization because we believe that our clients will always be better in describing their products and services than we will. What an optimizer does? Does he invent text content or ideas? Certainly not. An optimizer works on optimizing the content or the text you already have and that you have …

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Why am I behind competition for certain keywords or phrases?

Why am I behind competition for certain keywords or phrases? I’m sure many out there are repeatedly asking this question. There are many reasons for this and the most important one is that many of you are too lazy or unwilling to get the job done correctly from your side, especially when it comes to text, content optimization, …

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How does seo help a small business compete?

Short answer: it helps you get higher in the search results lists of the major search engines like Google, Yahoo, Bing, Baidu and others. In other words, you become visible where people search. With correct use of title and description tags on your website you will then get clicks from people searching on the net for your …

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Operating within a business area full of Cowboys, scammers and wannabees

The clients have all the right to be skeptical about Internet marketing and SEO’s companies, because we are operating within a business area that is full of Cowboys, scammers, and wannabees. I always ask my self what differs our company from our competitors? It’s not our billing prices, or services or even our experiences in …

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Why Google analytics sucks?

I had a conversation with a possible client recently about Google analytics, and when I suggested to him to use statcounter instead of Google analytics, he asked me to explain further. So, I explained to him that we don’t use Google Analytics. Instead, we use Statcounter because it gives us usable and actionable data. Google …

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Yes, I sometimes Google my patients. Is this surprising?

The Guardian writes a very interesting article about how doctors google their patients. This shows very clearly that keeping a good reputation in the search results is crucial for any business in 2014. What people find about you in search, is a deciding factor if they will contact you or not. From the article: Googling …

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What advice would you give to someone trying to optimise (SEO) an e-commerce website?

This question came up in one of the Google+ Communities where I am active, so I thought it would be a good idea to share my advice here on the blog as well. The question was originally asked by Lindshay Hopkins in the SEO+ – Search Engine Optimization / Website Design Community on Google+ From what …

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How important are the social signals for your rankings?

After Penguin 2.0 was introduced in May 2013, the social networks plays a much bigger role in getting you that high ranking page in the search results. The background supporting my claim, is that when Penguin 2.0 was rolled out, we had some serious drops in the placements for several of our clients sites, and …

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