Dan Stelter In the world of SEO, any company can make any promise they want. Well, technically it’s illegal to make false promises, but a company in India can represent itself as being in the U.S., get your money, and move on. Situations like this do happen, but they’re not the rule. However, you understand the point: …
Social media does have some SEO benefits, and the role social media plays in enhancing SEO may grow in the future. We’ll see what Google decides to do with that. But, there’s no doubt that right now, social media can be used to add more long-term customers for your business. Today, we’ll talk about Facebook, …
“Content is king” the saying goes. Well, it sort of is, but internet marketing is so complicated these days that it takes much more than just content to generate a ton of sales for your site. At the small business level (a few employees or so), content sometimes gets overlooked because these companies don’t have …
These days, SEO is becoming an incredibly complex profession. You can get away with simply having back linking done, which is still the crux of any SEO strategy. But, SEO is growing more and more beyond that. To really be successful on a long-term basis, you should also have high quality content your audience enjoys, …
Years ago, when search engine optimization was in its infancy as a profession, you could build a bunch of back-links, get those keywords in the right spot on the page, and you had a pretty easy time getting to the top of the search engine rankings. But, staying near the top of the search engine …
If you follow search engine optimization at all, you’ve probably heard about Google’s increasing focus on social media signals and how they can affect SEO in a positive way. Is social media necessary to ranking highly on Google? Not at this point, but it will be interesting to see if that becomes the case in …
You probably already figured this, but Google isn’t going away anytime soon. Sure, they’ll probably eventually fall away sometime, but who knows when that will be? At this point, the most likely thing to stop this company from growing further is Congress…what if Google appears to be operating as a monopoly? Other than potentially becoming …
While the importance of back-links, as Google sees it, has diminished somewhat in recent years, there’s no doubt back-links are still the most critical aspect of any SEO strategy. Why? Google needs some method of determining which sites are more important than others. To help make this computation, it looks at the back-links from other …
In Why Does Your Conversion Rate Stink?: Part 1, you learned some of the first steps as to why your site might get high traffic, but somehow you still have a stinky conversion rate. It’s really impossible to cover all the reasons your conversion rate stinks, but cover some of the major reasons, and you …
So, you’ve reached the nightmare scenario for an online company: you’ve had your SEO services performed, you’ve spent thousands of dollars on them, you rank highly for a number of your targeted key terms, you are getting a decent amount of traffic, BUT you still aren’t getting the number of sales you need to remain …
Many of our clients are ones who typically have enough money to pay for back linking services, and that’s about it. And, this is understandable for the typical small business, which may be struggling just to stay afloat. While back linking is the primary factor in driving your ranking up the search engines, it’s far …
As we’ve talked with many clients, one common issue often encountered is keyword research. Currently, Devenia does not offer this service. Although no clients have expressed their frustration regarding this, it’s pretty reasonable to imagine some are somewhat irritated by this fact. Right now, our resources are strapped, and we just cannot feasibly offer this …
