How Content Marketing Helps Your SEO

You might be hearing the new, latest buzzword to float around the search engine optimization industry – “content marketing.”  Content is king, as they say, but in order to really make it work, you have to think about it strategically.  There are several reasons the interest level in content marketing has skyrocketed recently: Google’s Panda …

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4 Great Ways to Get Qualified Traffic to Your Website

When you start seeing results to your website – speaking about traffic – that’s a very exciting thing!   Whenever you affect the real world in a new way you didn’t before, that’s a very motivating experience.  But, one of the big challenges with internet traffic lies in attracting traffic to your website that actually …

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Which Social Media is Best for Your Business?

Like it or not, social media is quickly becoming a requirement for effective online marketing.  There is evidence Some people suggests that Google rewards websites that get a fair amount of social shares with better search rankings. Apart from the search rankings, however, social media works very well as a listening tool.  For example, you can …

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How to Increase Site Speed and Boost Your Rankings

On April 9, 2010, in its own Webmaster Blog, Google announced the following: “You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed.”   As SEOs, we don’t know to what …

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How to Protect Your Site’s Content

If it wasn’t all about content in the past, Google is certainly all about content now.  Websites with rich, informative types of content and readerships that keep coming back for more rank higher than “plain-jane” websites that blend in by offering something similar to everyone else. Developing stellar content is challenging, but much of your …

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Is Your Business Local? Learn How to Optimize Google Places

Google rewards local searches more than ever.  Why?  Because people want relevant results, and if Google provides local results instead of national ones when people actually have that preference, it gives them one more reason to use their search engine instead of others. According to a report by reputed research firm ComScore, around 3 billion …

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Google Author Rank is Here…Are You Prepared?

First, a Little Background In 2005, Google filed a patent for what was at the time called “Agent Rank.”  Much like its modern counterpart, Author Rank, Google was searching for a way to measure the authority of a particular individual.  The more authoritative an individual was, the more likely people would like that person’s content, …

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5 Common SEO Mistakes You are Making & How to Avoid Them

SEO is a challenging world – no one actually knows the specific rule of the game.  Google has an incredibly complex algorithm composed of hundreds of factors that no one knows precisely.  But, people do have an idea of where the boundaries lie for various SEO techniques. It’s hard to know exactly when you are …

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Top 5 Predictions on the Future of Google

Google’s algorithm features more than 200 different factors, and some SEO professionals look at it as though it is the closest thing to artificial intelligence.  Maybe Google isn’t that intelligent, but the point is that it’s awfully complex, and it does do a better job of searching through the billions of websites and returning the …

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How Does Online Reputation Management Work?

Damage to your online business reputation causes more harm to your business than offline damage.  It’s true, and here’s why – the vast majority of people searching for your business, products, and services discover you online first. What happens if your business’s name comes up with the words “ripoff” or “scam” when people are typing …

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