In the realm of accounting, there’s plenty of big guys available, but then again, there’s a ton of smaller players too. You might have 10 to 20 employees or so and may be wondering how you can expand your firm. You might even have heard of search engine optimization, SEO, and internet marketing.
You know these terms have something to do with Google and helping your business, but you don’t quite realize the full extent of the benefits. Take a minute to learn a little more about exactly what SEO is and what it can do for your business.
What is SEO?
Search engine optimization, in plain language, means making your company extremely visible to the search engines. More technically, this means improving your search engine rankings for terms for which people are searching for your services. An SEO expert helps you identify which keywords will convert the highest for your firm.
He or she also helps you identify approximately how long it takes to rank for each term. This process is rather imprecise. But, basically you want to be sure you aren’t picking terms that will take more than a year to rank on the first page for.
Somewhere around 95% of all search traffic comes from the first page for a particular term, with 5% or less coming from the second page or later. Further, 35% of all traffic clicks on the first result, with around 25% of all traffic clicking on results 2,3, and 4.
As a result, it’s extremely important you SEO services help you rank for position 4 or higher on the first page of Google! Ranking on the second page isn’t too different than ranking on the last one!
How Much Does SEO Cost?
Search engine optimization costs as much or as little as you want. You can pay anywhere from $5 per hour to $1000 per hour. The most important consideration to keep in mind is to learn how what results your SEO company can deliver for you. Any internet marketing company worth its salt produces a net profit for your accounting firm.
As long as you know what your current revenue is, then measure what it looks like after a few months of SEO services, and you notice your revenues have increased in excess of the fees you are paying your search engine optimization company, you are working with a good company!
You could always find someone else to pay less and increase your margins, but will that internet marketing company produce the same results? How do you know they won’t just walk away with your money?
Exercise Caution when Choosing an SEO Firm
One great way to protect yourself from getting burned is to locate an SEO firm that charges results-based fees. Some firms only charge you once you start ranking in certain positions for particular terms. Also, be wary of contracts, and especially long-term ones. Be sure you know how you can cancel services and any fees that may be involved. Unfortunately, some SEO firms use contracts to trap their clients. If you are at all suspicious, move on to another firm – there’s only a few million of them out there!
Hopefully, this post has helped you, as an accountant, learn how SEO can benefit you and how to protect yourself from dishonest companies.