“Content is king” the saying goes. Well, it sort of is, but internet marketing is so complicated these days that it takes much more than just content to generate a ton of sales for your site. At the small business level (a few employees or so), content sometimes gets overlooked because these companies don’t have a large budget to dedicate to internet marketing. Most of it gets chewed up with SEO, which is the right move to make. But, as your profits and business grow, or if you already have great profits and want to grow them more, here’s why you need meaningful content:
- It increases conversion rates. You’ll start to make more sales with SEO services simply because of the increased traffic volume. But if people come to your site and all they find is a few boring services pages and little useful information, they’ll just leave. Some will buy, but most will leave, never to return. However, if you add content that is useful to your visitors and that answers their questions, then they’ll have a reason to come back again if they’re not ready to buy. Add to this a newsletter to keep them informed, and you’re really in great shape.
- It increases SEO. Get those keywords in your content at about a 1.0% density and put them in your title! This increases the number of keywords for which you rank and the overall effectiveness of your SEO services. SEO is so non-specific that you don’t know how or when you’ll rank for your keywords, but you can increase your chances by creating more meaningful content.
- It establishes you as an authority. If you’re running a plumbing, electric, or other contracting company, you might think a blog has no point. But for contractors like this, a blog is doubly important – you might be the only contractor in your area who’s blogging. Blog around local keywords, and people will find your site first. A few blog articles could grow your business by leaps and bounds.
- Google prefers sites with fresh content. Google ranks newer content higher. If you search for “President of the United States,” for example, you’ll find all kinds of content about Barack Obama, not George Washington. Google assumes you want to read newer content because it’s more relevant. If you do develop content, make sure to do it on a regular basis.
- People want to get to know you. Nameless, faceless corporations are no longer who customers expect to buy from. Today, they want to know who they’re buying from. People get to know you through your blog and other content you develop. Make sure to blog about people at your company, but only do it with 1 in 20 blog posts or so. Some companies mistakenly believe customers want to know everything about their staff. Customers do want to know your staff, but they don’t want to know your staff that well!
These are the five reasons to develop meaningful content for your site. In the end, they all lead back to reason number one: to drive more sales. It’s just the way things work online right now, so do your best to find a way to make it happen!
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Last Updated on September 13, 2012 by Dan Stelter