Like it or not, social media is quickly becoming a requirement for effective online marketing. There is evidence Google rewards websites that get a fair amount of social shares with better search rankings.
Apart from the search rankings, however, social media works very well as a listening tool. For example, you can learn:
- The exact keywords/phrases people are typing in to find your products/services
- What people like/don’t like about your business
- What really interests people about your company
As the web becomes an increasingly social place, replacing in-person interaction, social media will only become
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I can really recommend using a tool called ifttt.com for partly automating the updating of the different social networks. We use it for spreading all the posts you write here on our blog. Mixing up the content with others is important as you mention.