Like it or not, social media is quickly becoming a requirement for effective online marketing. There is evidence Google rewards websites that get a fair amount of social shares with better search rankings.
Apart from the search rankings, however, social media works very well as a listening tool. For example, you can learn:
- The exact keywords/phrases people are typing in to find your products/services
- What people like/don’t like about your business
- What really interests people about your company
As the web becomes an increasingly social place, replacing in-person interaction, social media will only become