Is Social Marketing right for your Business?
Social marketing is a different approach than a website in the marketing mix. To become an effective channel, you have to think very differently than the traditional way of thinking.
Think about Social Marketing this way
A website is a way to showcase your products and services to potential clients. Social marketing is not for this purpose.
Social marketing has a very different goal: To gain direct trust by engaging with your audience in direct dialogue and communication. You can think about it as keeping in touch with your peers so they don’t forget you. If you do this right, you can build customer loyalty almost as if you are sitting in the same room as your clients – without physically being present.
What is important to understand about social marketing, is that this is a direct way to engage with your prospects if you do it right. Talk with them, not to them. Listen to their opinions. Get direct feedback, and gain their trust. This way of marketing is the most cost effective way you can show the strengths of your brand, and the fastest way you can learn about your weaknesses.
If you are going to engage directly with potential consumers, you can’t be afraid of what they have to say.
Use social media like Twitter, Facebook, LinkedIn and others to gain more satisfied customers and spread the word. We can help you to understand social media, and what strategy will benefit you most.
Some statistics to keep in mind
The Social Media Market share latest statistics on March 2011 shows the following:
Facebook had a 61.13% share of the market. StumbleUpon came in second with 18.75%. Youtube had 6.8% share. Twitter was at 6.01%. Reddit at 3.06%. Digg had 1.09% share. MySpace was at 0.92%. Others counted for 2.25% of the market.
Social Media in 2013 and the future
In 2013 we have seen that Youtube and Google+ has had a strong growth, and also WordPress has been more accepted as a social media platform. Tumblr is becomming a major player as well. A new trend that has had a strong growth in 2013 is Twitter’s Vine video sharing as well as Instagram. For the first time people engage in sharing video to their peers, and some brands have had a strong growth in this field.
Video sharing of 6 seconds videos is not for everyone, but done right, it can go viral fast and hard.
Is this right for you?
There is no simple answer to this question. It all depends on your goals and what kind of business you are running. For some companies we have seen a fantastic success, but for others it has just ended up being a major source of irritation.
Contact us today
We can help you decide if you should engage in – and how you can implement a social media marketing strategy for your brand or business.