Read more about how search engine optimization, social media marketing and advertising in the search engines can help your business grow faster in Ekaterinburg than ever before.
You may be wondering what some of the most effective ways for scaling your business are. Technology is changing so quickly that you might have a difficult time choosing among SEO, social media, video marketing, contextual advertising, or any of a number of other methods of getting your name out there.
Today, we’ll talk about SEO in Ekaterinburg and how it helps your company grow.
What is Search Engine Optimization in Ekaterinburg all About?
SEO in Ekaterinburg is the process of making your website more easily found in the search engines. When people can find your website easier, they naturally visit your site more. Here are a few simple methods an SEO expert might use to make it easier to find your site in the search engines:
- Back link building, which is by far the most effective method for increasing your rank
- Proper usage of link texts (called “anchor text”)
- Proper keyword density usage on your site
- Creating engaging content people want to read
- Making your site visible in the major local business directories
- Monitoring Google for changes in ranking methodologies
Stated very generally, this is how SEO in Ekaterinburg works. There’s much more to it than this, but it gives you the basic idea of what happens.
Why is it Important to Monitor Google for Changes in Ranking Methodology?
This question seems like it answers itself, but take a look at it from a little further in-depth. About a decade ago, if you put your keywords in your content and title, you were pretty much sure to rank number one, or at least very highly, for your targeted terms. Now, however, Google has a very complex algorithm composed of more than 200 factors, possibly 300, that rank your site. Each year, it tests out about 15,000 enhancements to its algorithm, implements about 200 of them, and you end up hearing publicly about 20 of them.
Some of the major updates in the past year – Panda, Penguin, and Fresh have caused substantial changes for many websites. When Google speaks publicly about these, it tells you what the updates generally do. Then, the professionals performing SEO in Ekaterinburg figure out what specifically is happening. Penguin, for example, now forces you to use only 10-15% of the anchor texts of your back links for your targeted keywords.
These changes are just too much for you to keep up with on your own. Hiring a professional to perform internet marketing in Ekaterinburg now becomes the most logical choice.
What are the Potential Benefits of Search Engine Optimization in Ekaterinburg?
Once your SEO professional has targeted a strategy and worked on it for a few months, your Google ranking increases. Once you are on the first page of Google, you will notice an increase in traffic to your site. And, once you have traffic, it’s just a matter of time before your sales grow.
Now do you understand why internet marketing in Ekaterinburg is so important? If you would like to learn more about Devenia’s services, contact us and we’ll be happy to answer your questions!