What is the Purpose of a Web Site?

  • It is essential to define the purpose of the website as one of the first steps in the planning process.
  • A purpose statement should show focus based on what the website will accomplish and what the users will get from it.
  • A clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed.
  • Setting short and long term goals for the website will help make the purpose clear and plan for the future when expansion, modification, and improvement will take place.
  • Setting a goal practices and measurable objectives should be identified to track the progress of the site and determine success.
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