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Email Marketing is a very direct and fast way to deliver your products and services to customers whether current customers or new customers whom you would like to gain to sell your products to.
But nowadays, this way of marketing can be one among other ways to depend on but not the essential one, as so many spammers misuse this email marketing and when users get emails marketing messages simply they filter their messages or reject or spam them.
Of course this has bad effects on real sellers who use the email marketing to market their products.
Opt-in Email Marketing is advertising via email where the recipient of the advertisement has asked or agree to receive it. This method is one of several developed by marketers to eliminate the disadvantages of email marketing.
A common example of opt-in email marketing is like the newsletter sent to an advertising firm’s customers. Such newsletters inform customers of upcoming events or new products.
In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.