You might be hearing the new, latest buzzword to float around the search engine optimization industry – “content marketing.” Content is king, as they say, but in order to really make it work, you have to think about it strategically. There are several reasons the interest level in content marketing has skyrocketed recently: Google’s Panda [...]
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When you start seeing results to your website – speaking about traffic – that’s a very exciting thing! Whenever you affect the real world in a new way you didn’t before, that’s a very motivating experience. But, one of the big challenges with internet traffic lies in attracting traffic to your website that actually [...]
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Like it or not, social media is quickly becoming a requirement for effective online marketing. There is evidence Google rewards websites that get a fair amount of social shares with better search rankings. Apart from the search rankings, however, social media works very well as a listening tool. For example, you can learn: The exact [...]
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If it wasn’t all about content in the past, Google is certainly all about content now. Websites with rich, informative types of content and readerships that keep coming back for more rank higher than “plain-jane” websites that blend in by offering something similar to everyone else. Developing stellar content is challenging, but much of your [...]
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Google rewards local searches more than ever. Why? Because people want relevant results, and if Google provides local results instead of national ones when people actually have that preference, it gives them one more reason to use their search engine instead of others. According to a report by reputed research firm ComScore, around 3 billion [...]
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First, a Little Background In 2005, Google filed a patent for what was at the time called “Agent Rank.” Much like its modern counterpart, Author Rank, Google was searching for a way to measure the authority of a particular individual. The more authoritative an individual was, the more likely people would like that person’s content, [...]
Read MoreWith every month passing by, Google changes its SEO strategies slightly. There’s always something new you can do in order to optimize your site a little better. Google+ is becoming a stronger player in SEO. Why? Google is slowly increasing the SEO value social sites pass. It’s not essential to be active on social sites [...]
Read MoreAs Devenia has grown as an SEO company, we’ve expanded our ability to provide value to our clients. Our core expertise lies in helping websites rank highly for their targeted keywords, and to that end we have been very successful. In addition, we’ve also been helping our customers optimize their conversions. Our experience has been [...]
Read MoreIf you’re a regular reader of our blog, you know how we advocate link-building as being the primary driver of SEO. And, the reason for that is because that’s the case. Other factors are growing and diminishing in important, but right now, and in the future, back link building gives you the greatest bang for [...]
Read MoreIn our post 5 Signs You’re Working with the Wrong SEO Company, you learned red flags to look out for in SEO companies. But, wouldn’t you like to know how to make the right choice instead of not making the wrong one? Who wouldn’t? However, choosing a great SEO company involves many different factors, [...]
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