You might be hearing the new, latest buzzword to float around the search engine optimization industry – “content marketing.” Content is king, as they say, but in order to really make it work, you have to think about it strategically. There are several reasons the interest level in content marketing has skyrocketed recently: Google’s Panda [...]
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When you start seeing results to your website – speaking about traffic – that’s a very exciting thing! Whenever you affect the real world in a new way you didn’t before, that’s a very motivating experience. But, one of the big challenges with internet traffic lies in attracting traffic to your website that actually [...]
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Like it or not, social media is quickly becoming a requirement for effective online marketing. There is evidence Google rewards websites that get a fair amount of social shares with better search rankings. Apart from the search rankings, however, social media works very well as a listening tool. For example, you can learn: The exact [...]
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If it wasn’t all about content in the past, Google is certainly all about content now. Websites with rich, informative types of content and readerships that keep coming back for more rank higher than “plain-jane” websites that blend in by offering something similar to everyone else. Developing stellar content is challenging, but much of your [...]
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I’m so excited to share this secret with you. As a company, we’ve been studying SEO carefully for years. Dozens of clients, thousands of keywords, and much higher rankings for every one of them have allowed us to finally share the top secret to our company’s success. It’s so startlingly simple that you won’t believe [...]
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Google test 15,000 changes to its algorithm per year and implements somewhere around 200 of them. Since its founding in 1998, you can imagine how much different the search engine is now, 15 years later. However, links to your site are still the largest of many factors Google considers when determining how highly you should [...]
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First, a Little Background In 2005, Google filed a patent for what was at the time called “Agent Rank.” Much like its modern counterpart, Author Rank, Google was searching for a way to measure the authority of a particular individual. The more authoritative an individual was, the more likely people would like that person’s content, [...]
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Google’s algorithm features more than 200 different factors, and some SEO professionals look at it as though it is the closest thing to artificial intelligence. Maybe Google isn’t that intelligent, but the point is that it’s awfully complex, and it does do a better job of searching through the billions of websites and returning the [...]
Read MoreWith every month passing by, Google changes its SEO strategies slightly. There’s always something new you can do in order to optimize your site a little better. Google+ is becoming a stronger player in SEO. Why? Google is slowly increasing the SEO value social sites pass. It’s not essential to be active on social sites [...]
Read MoreAs a psychologist, you are known to a fairly select group of people, or so it seems. Much of your advertising is done by other health services agencies, law enforcement, or former clients. But, did you know there’s another very handy way for growing your business, if that’s what you want to do? That method [...]
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