February 2013

The Pirate Party of Norway opens post office for The Pirate Bay

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The Pirate Party of Norway has established a network node for The Pirate Bay (TPB).

This entails that network traffic to TPB from our region of the world will pass through Norway, comparable to an electronic post office. From Norway, trafiic is passed on to TPBs servers throughout the world.  [http://blog.brokep.com/2013/02/21/vem-hostar-the-pirate-bay/] This is a symbolic act to support TPB, a search engine for cultural content. The Pirate Party of Norway believes that non-commercial file sharing does not constitute a major problem for society. By supporting TPB, we combat the proposed changes to Norwegian copyright law; the government has recently proposed to censor internet sites and allow massive surveillance of internet users.

In addition to its role as a search engine for cultural content, TPB has become a major promoter of new artists. Through their concept the Promo Bay, TPB offers free global marketing to artists, granting dedicated advertising space on The Pirate Bay’s front page for 24 hours. For the chosen artists the effect is immense, in the form of increased sales and global exposure.

The internet makes it easier for those who create culture to communicate with those who use culture. Also, the distinction between the two groups is vanishing; the internet democratizes culture. For the copyright industry, the new technology is a threat, and only competition from disruptive offerings like TPB will ensure sound distribution models. We would not have had services like Spotify without TPB.

In the past, Norwegian Copyright industry has tried to stop access to the TPB through litigation. Telenor, a major ISP, withstood pressure and the court confirmed that ISPs could not be forced to censor the internet. After the verdict, the Norwegian government has proposed further tightening of Copyright law by sanctioning censorship and massive surveillance. The Pirate Party of Norway will fight the proposed changes when we enter the Parliament in the election of 2013.

The Pirate Party believes that freedom of expression is more important than copyright. Our symbolic support for TPB marks the right to express oneself, and the right to communication. The postal system handles packages and letters without checking the content. We believe the same rules must apply to the internet: electronic postal offices should not check and censor content.  This is why the Pirate Party of Norway will carry the torch our sister party in Sweden ignited, and be TPB’s postman.

Technical description: The Pirate Party of Norway has named one of the IP-addresses used by TPBs network of servers. The name can be found by doing a reverse DNS lookup on one of the IP addresses returned when looking up “thepiratebay.se“. We have not installed any physical units or lines of communication. The named node is an exit node that only handles routing, and no content is stored. The Pirate Party of Norway is not an ISP.

What is your opinion of internet piracy? Use the comment form below to express your opinion, and don’t forget to like this post in the social networks.

Bjørn Are SolstadThe Pirate Party of Norway opens post office for The Pirate Bay
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4 Great Ways to Get Qualified Traffic to Your Website

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d4be8e957e8ab1c7 640 website 4 Great Ways to Get Qualified Traffic to Your WebsiteWhen you start seeing results to your website – speaking about traffic – that’s a very exciting thing!   Whenever you affect the real world in a new way you didn’t before, that’s a very motivating experience.  But, one of the big challenges with internet traffic lies in attracting traffic to your website that actually converts.  Getting any traffic is easy.

Today, we’ll share some tips with you for attracting highly qualified traffic to your website:

Search Engine Optimization

This is the best, long-term way of attracting traffic to your site.  The higher your rankings, the more people trust you, and the more they visit. SEO takes at least 3 months or so to drive additional traffic, but once it gets to your website, then you really start raking in highly qualified traffic. The key lies in picking the right keywords that people are actually using to find your business, so make sure to do thorough keyword research first.

Twitter

This one requires a little more work on your part.  But, what you do is find some industry leaders in your niche who have 50,000, 100,000 or more followers.  Follow their followers, and most of them will follow you back.  Then, tweet irresistible offers and free content, and eventually some of those prospects will convert.  It’s like having complete access to a company’s prospect list, and best of all, it’s totally free.

Request Links from Niche Leaders

Yes, this gives you a back link, which is helpful for SEO purposes, but you can use this methodology to get traffic to you.  Above all, make sure you maintain a professional approach – don’t just spam a number of websites and see what happens.  You can maximize your chances of success by writing a personally-addressed e-mail complimenting the owner of the website, and perhaps offering a tip or two to improve its appearance/functionality.  Discuss how a link to you would benefit them and provide a best method for contacting you.  If your website has high quality content, you should experience a high conversion rate using this tactic.

Guest Blog

This may be the best way of getting long-term, highly-qualified traffic.  It takes a ton of time though, but basically what you will do is approach blogging leaders in your niche with interesting guest posts for their blog.  At the entry level, it’s pretty easy to land these opportunities.  However, for the bigger blogs, it takes some relationship-building.  But, when you finally get that post published, you can get thousands of qualified visits in the coming months.  Some blogs have built their entire growth strategy on guest blogging.

Give them a Method to Stay in Touch

Once you have all of these tactics in place, one great key to keep in mind is to give people a way of staying in touch.  This can mean creating a blog, but it can also mean creating a free report that gives them specific, actionable steps your target market can use to solve a problem they’re having.  In exchange for the report, you’ll ask for their e-mail address, and you will follow up regularly with helpful, interesting information and special offers.  It’s a great way to “soft-sell” people and get them to buy your services over the long haul.

Dan Stelter4 Great Ways to Get Qualified Traffic to Your Website
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Which Social Media is Best for Your Business?

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social media icons pointing finger 300x210 Which Social Media is Best for Your Business?Like it or not, social media is quickly becoming a requirement for effective online marketing.  There is evidence Some people suggests that Google rewards websites that get a fair amount of social shares with better search rankings.

Apart from the search rankings, however, social media works very well as a listening tool.  For example, you can learn:

  • The exact keywords/phrases people are typing in to find your products/services
  • What people like/don’t like about your business
  • What really interests people about your company

As the web becomes an increasingly social place, replacing in-person interaction, social media will only become more important for SEO. So of course, the big question becomes:  which social networks should you use, and how do you use them?

Which Social Media Sites Make Most Sense to Use?

There are actually many, many social media sites beyond the major ones you know.  But, it’s not important to be present on all of them.  The main 5 your business may choose to be present on are:

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn

Facebook

Currently the largest social network with more than 1 billion users, Facebook is very appropriate for businesses.  It works best for interacting directly with current customers.  One great strategy to grow your followers is to hold a contest/giveaway of some kind, but make sure you follow Facebook’s super-strict contest guidelines.

Twitter

Twitter has 140 million users and works well as a B2B tool and a tool for interacting directly with consumers.  You have much fewer characters to work with (140), but you get real-time feedback.

Google+

Marketers are still trying to make sense of this one.  Google+ has 400 million users, has gotten them faster than any other social network, but still has a very low engagement rate.  However, it does have a high future growth potential, and it is a great way to connect with tech-savvy men/business owners ages 25-40.

LinkedIn

If you need to generate qualified leads, nothing works better than LinkedIn.  Leads coming from LinkedIn are highly qualified and convert at a rate better than any other social network.  You can also create a company page.  To get the maximum benefit, join groups and answer questions, positioning yourself as an expert.  Leads will eventually come to you.

Pinterest

Like Google+, marketers are still trying to make use of this one.  It has approximately 20 million users, 79% of which are female.  It works much differently than any other social network – by pinning photos.  Businesses that do well with graphical advertising, like restaurants, would perform well on this network.

How Do You Use Them?

In most cases, it makes sense for your business to be present on all of these social networks.  But, the challenge comes in:  do you take the time to manage them all yourself, or do you hire someone else to do it?

If you’re a small business, you can do it yourself.  But, if you want to create a serious presence and get real business from these networks, you are going to have dedicate significant financial or time resources to each.  If you’re just starting, here’s a basic social media strategy you can use that doesn’t take too much time:

  • Post 3-5 updates per network per week
  • Use a tool like HootSuite, where you can manage all of your social networks in one place
  • Make sure 80% of the content you post is not your own, but still is valuable to your audience (if you push to much of your own, people leave your social networks and go somewhere else)
  • 20% of the content you post can be your own or special offers
  • Post at various times of the day to see which times offer the most engagement
  • Use a call-to-action in some posts – ask people to share/like/comment on the posts
  • Use various media types (video/pictures/infographics etc…)
  • Avoid using just plain text, as people read that type of post the least
  • Don’t post the exact same content to each – switch up the messaging

To get started, that’s pretty much all you need to do.  From there, you can decide how you would like to proceed and what works best for your social network(s).  Enjoy growing your audience and your search engine rankings from your social media strategy!

What is your opinion?

Use the form below to post your comments. Please share in social media if you found this post useful.

Dan StelterWhich Social Media is Best for Your Business?
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