On April 9, 2010, in its own Webmaster Blog, Google announced the following: “You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed.” As SEOs, we don’t know to what [...]
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If it wasn’t all about content in the past, Google is certainly all about content now. Websites with rich, informative types of content and readerships that keep coming back for more rank higher than “plain-jane” websites that blend in by offering something similar to everyone else. Developing stellar content is challenging, but much of your [...]
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Google rewards local searches more than ever. Why? Because people want relevant results, and if Google provides local results instead of national ones when people actually have that preference, it gives them one more reason to use their search engine instead of others. According to a report by reputed research firm ComScore, around 3 billion [...]
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I’m so excited to share this secret with you. As a company, we’ve been studying SEO carefully for years. Dozens of clients, thousands of keywords, and much higher rankings for every one of them have allowed us to finally share the top secret to our company’s success. It’s so startlingly simple that you won’t believe [...]
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Google test 15,000 changes to its algorithm per year and implements somewhere around 200 of them. Since its founding in 1998, you can imagine how much different the search engine is now, 15 years later. However, links to your site are still the largest of many factors Google considers when determining how highly you should [...]
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