First, a Little Background In 2005, Google filed a patent for what was at the time called “Agent Rank.” Much like its modern counterpart, Author Rank, Google was searching for a way to measure the authority of a particular individual. The more authoritative an individual was, the more likely people would like that person’s content, …
SEO is a challenging world – no one actually knows the specific rule of the game. Google has an incredibly complex algorithm composed of hundreds of factors that no one knows precisely. But, people do have an idea of where the boundaries lie for various SEO techniques. It’s hard to know exactly when you are …
Google’s algorithm features more than 200 different factors, and some SEO professionals look at it as though it is the closest thing to artificial intelligence. Maybe Google isn’t that intelligent, but the point is that it’s awfully complex, and it does do a better job of searching through the billions of websites and returning the …
Damage to your online business reputation causes more harm to your business than offline damage. It’s true, and here’s why – the vast majority of people searching for your business, products, and services discover you online first. What happens if your business’s name comes up with the words “ripoff” or “scam” when people are typing …
