First, a Little Background In 2005, Google filed a patent for what was at the time called “Agent Rank.” Much like its modern counterpart, Author Rank, Google was searching for a way to measure the authority of a particular individual. The more authoritative an individual was, the more likely people would like that person’s content, …
SEO is a challenging world – no one actually knows the specific rule of the game. Google has an incredibly complex algorithm composed of hundreds of factors that no one knows precisely. But, people do have an idea of where the boundaries lie for various SEO techniques. It’s hard to know exactly when you are …
Google’s algorithm features more than 200 different factors, and some SEO professionals look at it as though it is the closest thing to artificial intelligence. Maybe Google isn’t that intelligent, but the point is that it’s awfully complex, and it does do a better job of searching through the billions of websites and returning the …
Damage to your online business reputation causes more harm to your business than offline damage. It’s true, and here’s why – the vast majority of people searching for your business, products, and services discover you online first. What happens if your business’s name comes up with the words “ripoff” or “scam” when people are typing …
That’s right – you read it here first! Search engine optimization is a scam. Just kidding! SEO is actually one of the key components to the success of your company in the present and future. How key is it? If you don’t do it, your business will fail. It’s not a matter of if, but …
The world of search engine optimization is untamed and wild – companies are doing dramatically different things. Most companies try to do the right thing, but every industry has its fly-by-night types just waiting to get their hands on your money and run off with it. Still others provide you with some “quick wins” so …
In the last weeks of October and the first weeks of November, Google released four separate updates, which affected the rankings of many websites. Matt Cutts, Google’s head SEO spokesman, had been warning the SEO community about these updates for some time. What were those updates and how did they affect websites? Learn more about them …
With every month passing by, Google changes its SEO strategies slightly. There’s always something new you can do in order to optimize your site a little better. Google+ is becoming a stronger player in SEO. Why? Google is slowly increasing the SEO value social sites pass. It’s not essential to be active on social sites …
As Devenia has grown as an SEO company, we’ve expanded our ability to provide value to our clients. Our core expertise lies in helping websites rank highly for their targeted keywords, and to that end we have been very successful. In addition, we’ve also been helping our customers optimize their conversions. Our experience has been …
If you’re a regular reader of our blog, you know how we advocate link-building as being the primary driver of SEO. And, the reason for that is because that’s the case. Other factors are growing and diminishing in important, but right now, and in the future, back link building gives you the greatest bang for …
As a salesman, you always want to increase your sales, but what is another method that can help you in addition to the networking and cold calling you currently do? The answer, my friend, is internet marketing. Anyone who wants to can perform their own search engine optimization, but unfortunately, it’s becoming very complex to …
Professionals well-established and experience in their careers may not be aware of the benefits of search engine optimization. However, for doctors looking to grow their patient base and the size of their practice, search engine optimization (SEO) presents the most effective solution. Fortunately, search engine optimization doesn’t require a huge budget to get started. You …
